Everyone one loves convenience. Today, third party ordering and delivery services have become a big-deal for consumers. But, when it comes to events, control of the event and the food may be more important. And, you'll find that ordering directly from the catering company is VERY convenient. Here are three factors that you should consider when ordering from third-party delivery platforms rather than calling your caterer direct.
- Contrary to popular belief, third-party delivery leads to increased costs on both ends. As delivery service apps capture a growing percentage of food sales, they ultimately harm restaurants' profit margins by charging on average 30 percent of their listed prices.
- Restaurants lose control of their brand and consumer lose control of their food. From the moment the food leaves the restaurant to when it arrives at the consumer's home, the caterer and the consumer have lost control of the food. By using a third-party contractor, you risk continuity, reliability, accuracy, delivery timing and, in the case of a third party delivery company, food presentation.
- Third-party delivery services sever the connection between restaurant and customer. Fifty-five percent of consumers prefer ordering directly from a restaurant as opposed to a third-party. A primary reason for this is that they like interacting directly with the owner, chef, manager. When restaurants partner with third-party platforms, the consumer and the caterer cut direct ties. You want to know your caterer, and you want the hard-earned customer relationships that caterers offer.
To order directly from a customer oriented caterer, contact Simple Fare Catering.